Case studies/Asserto AI
Repositioning and rebuilding a prompt-testing platform for mixed teams
Asserto AI had spent six months with a value proposition that did not land. We diagnosed the positioning, redesigned the product around the user journey, and rebuilt the frontend so developers and domain experts could test and evaluate prompts together.
100%
Design acceptance on first review
5+
Users in the evaluation phase
0
Revision rounds before acceptance
Delivered
- Repositioned value proposition
- New landing page
- Full UI/UX redesign of the prompt-testing workflow
- Frontend rebuilt in Vue.js
- Integration with the existing backend
- Onboarding flow
What changed
- Positioning problem identified and corrected
- Features redesigned around the user journey
- Relaunched with users in the evaluation phase
- Design accepted by the client without iteration rounds
- Platform repositioned for teams of developers and domain experts
- Groundwork for automated prompt testing and version control
“After six months of struggling with our positioning, Magnitudeminds diagnosed the problem, redesigned everything, and relaunched us with a product that finally resonates with users.”
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